Privacy Policy
Last updated: August 26, 2024
This Privacy Policy describes how ET-WATCHES (the “Site,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from et-watches.com (the “Site”) or otherwise communicate with us about the Site (collectively, the “Services”). For purposes of this Privacy Policy, “you,” “your,” and “yours” refer to you as a user of the Services, whether you are a customer, a website visitor, or another individual whose information we have collected in accordance with this Privacy Policy.
Please read this Privacy Policy carefully.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last Updated” date, and take any other action required by applicable law.
How we collect and use your personal information
To provide the Services, we collect personal information about you from a variety of sources, as described below. The information we collect and use varies depending on how you interact with us.
In addition to the specific uses set forth below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligation, enforce applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.
Personal information we collect
The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term “personal information,” we are referring to information that identifies you, relates to you, describes you, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.
Information we collect directly from you
Information you submit directly to us through our Services may include:
- Contact details including your name, address, telephone number and email address.
- Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
- Account information including your username, password, security questions and other information used to ensure account security.
- Customer service information including information you choose to include in communications with us, for example, when sending a message through the Services.
Certain features of the Services may require you to provide certain information about yourself directly to us. Failure to provide this information may prevent you from using or accessing those features.
What information do we collect about your usage?
We may also automatically collect certain information about your interaction with the Services (“ Usage Data ”). To do this, we may use cookies, pixels, and similar technologies (“ Cookies ”). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information relating to your interaction with the Services.
Information We Obtain from Third Parties
Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:
- Companies that support our Site and Services, like Shopify.
- Our payment processors, who collect payment information (e.g. bank account, credit or debit card information, billing address) to process your payment in order to fulfil your orders and provide you with the products or services you have requested, in order to perform the contract we have entered into with you.
- When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.
Any information we obtain from third parties will be treated in accordance with this Privacy Policy. See also the section below, Third Party Websites and Links.
How we use your personal information
- Providing Products and Services. We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfill your orders, send you notifications about your account, purchases, returns, exchanges or other transactions, to create, maintain and manage your account, arrange for shipping, facilitate returns and exchanges, and other features and functionality related to your account. We may also improve your shopping experience by allowing Shopify to match your account with other Shopify services that you may choose to use. In this case, Shopify will treat your information as set out in its Privacy Policy and Consumer Privacy Policy.
- Marketing and Advertising. We may use your personal information for marketing and promotional purposes, such as to send you marketing, advertising and promotional communications via email, SMS or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites. If you are located in the EEA, the legal basis for these data processing activities is our legitimate interest in selling our products, in accordance with Art. 6 (1) (f) GDPR.
- Security and Fraud Prevention. We use your personal information to detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activities. If you choose to use the Services and create an account, you are responsible for maintaining the security of your account credentials. We strongly recommend that you do not share your username, password, or other access information. If you believe your account has been compromised, please contact us immediately. If you are located in the EEA, the legal basis for these data processing activities is our legitimate interest in ensuring the security of our website for you and other customers, pursuant to Art. 6(1)(f) GDPR.
- Communicating with you and improving the Services. We use your personal information to provide you with customer service and improve our Services. This is in our legitimate interest to ensure our responsiveness, provide you with efficient services and maintain our business relationship with you. according to Art. 6 (1) (f) of the GDPR.
Cookies
Like many websites, we use Cookies on our Site. For specific information about the Cookies we use to operate our store with Shopify, visit https://www.shopify.com/legal/cookies . We use Cookies to operate and improve our Site and Services (including to remember your actions and preferences), to perform analytics, and to better understand how users interact with the Services (in our legitimate interests to administer, improve, and optimize the Services). We may also allow third parties and service providers to use Cookies on our Site to better tailor services, products, and advertising on our Site and other websites.
Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies may adversely affect your user experience and cause some Services, including certain general features and functionality, to not function properly or be available. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.
How we disclose personal information
In certain circumstances, we may disclose your personal information to third parties for contract performance, legitimate purposes and for other reasons subject to this Privacy Policy. These may include:
- From vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analysis, customer service, cloud storage, order fulfillment and shipping).
- With business and marketing partners to provide services and direct advertising to you. Our business and marketing partners will use your information in accordance with their own privacy notices.
- When you ask us to disclose or otherwise consent to our disclosure of certain information to third parties, such as to ship products to you or through your use of social media widgets or ID integrations, with your consent.
- With our affiliates or within our group of companies, in our legitimate interests of running a successful business.
- In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations (including to respond to subpoenas, search warrants, and similar requests), to enforce applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or third parties.
We disclose the following categories of personal and sensitive information about users for the purposes described above in the “How We Collect and Use Your Personal Information” and “How We Disclose Personal Information” sections:
| Category | Categories of recipients |
|---|---|
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We do not use or disclose sensitive personal information without your consent or for the purpose of inferring characteristics about you.
With your consent, we share personal information for the purpose of performing advertising and marketing activities, as follows.
Third Party Websites and Links
Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions of use. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of any information found on such sites. Information you provide on public or semi-public areas, including information you share on third-party social media platforms, may also be viewable by other users of the Services and/or users of such third-party platforms, without limiting our or any third party's use of them. Our inclusion of such links does not, in itself, imply an endorsement of the content of such platforms or their owners or operators, except as otherwise set forth in the Services.
Children's data
The Services are not intended for use by children, and we do not knowingly collect personal information from children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact information provided below to request deletion.
As of the effective date of this Privacy Policy, we do not actually know that we “share” or “sell” (as those terms are defined under applicable law) the personal information of persons under 16 years of age.
Security and retention of your information
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “absolute security.” Additionally, any information you send to us may not be secure while in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.
How long we retain your personal information depends on a variety of factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable agreements and policies.
Your rights
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute and may only apply in certain circumstances, and we may in some cases refuse your request as permitted by law.
- Right to access/know : You may have the right to request access to the personal information we hold about you, including details of how we use and share your information.
- Right to erasure : You may have the right to request that we delete the personal information we hold about you.
- Right to Correction : You may have the right to request that we correct the personal information we maintain about you.
- Right to portability : You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
- Right to Opt-Out of Sales, Sharing, or Targeted Advertising : You may have the right to ask us not to “sell” or “share” your personal information or to opt-out of our processing of your personal information for purposes that are considered “targeted advertising,” as defined in applicable privacy laws. Please note that if you visit our Site while the Global Privacy Control opt-out preference signal is enabled, depending on your location, we will automatically treat this as a request to opt-out of the “sale” or “sharing” of information for the device and browser you are using to visit the Site.
- Restriction of processing : You may have the right to ask us to stop or restrict our processing of personal information.
- Withdrawal of consent : Where we rely on your consent to process your personal information, you may have the right to withdraw that consent.
- Appeal : You may have the right to appeal our decision if we refuse to process your request. You can do this by responding directly to our refusal.
- Managing Communication Preferences : We may send you promotional emails which you may opt out of receiving at any time by using the unsubscribe option displayed in our emails. If you unsubscribe, we may still send you non-promotional emails, such as those about your account or orders you have placed.
You may exercise any of these rights where indicated on our Site or by contacting us using the contact details set out below.
We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable law, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require the agent to provide proof that you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request as quickly as possible, as required by applicable law.
Complaints
If you have a complaint about how we handle your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or to lodge your complaint with your local data protection authority. For the EEA, you can find a list of supervisory authorities responsible for data protection here .
International Users
Please note that we may transfer, store and process your personal information outside the country in which you live. Your personal information is also processed by employees and by third party service providers and partners in these countries.
If we transfer your personal information outside of Europe, we will use recognised transfer mechanisms such as the European Commission's standard contractual clauses or any equivalent contract issued by the competent authority in the United Kingdom, as applicable, unless the transfer of data is to a country deemed to provide an adequate level of protection.
Contact
If you have any questions about our privacy practices or this Privacy Policy, or would like to exercise any of the rights you have, please call us or email us at contact@et-watches.com .
For the purposes of applicable data protection laws and unless explicitly stated otherwise, we are the controller of your personal information.